This number isn’t nearly as interesting as the monthly active users and listening hours that the company releases routinely during quarterly earnings reports. Pandora said it now has 175 million registered users, 115 million of which access the service on the smartphone apps. Anyways, the app functions a lot like Spotify’s Facebook sharing feature, aggregating all your friend activity and showing you what’s popular. You need to connect to Facebook to access this functionality, which is a shame for me because I don’t consider the bulk of my Facebook friends as the group of people I look to for song/band recommendations. Below that is an activity feed, which does pretty much exactly what you think it would - logging all your actions on Pandora.īeyond the updated user interface tweaks, probably the biggest addition to Pandora version 4.0 is the new music feed tab. You can now edit your profile, view bookmarked songs, and keep track of followers.
There also wasn’t much emphasis given to the individual user’s identity. The new version gives you lots of options to add variety to a smart station, change the name of that station, or share it with friends. It allowed you to listen to all your smart stations, but customizing those stations felt somewhat limited. The old version of the Pandora mobile app was pretty limited in what you could do.
The update, said by Pandora to be the most drastic since landing on smartphones, should make the experience consistent across devices. The company has updated its iOS and Android mobiles apps to version 4.o, which includes new social features to help users track what their friends are doing and discover new music.
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